Partnerships
Build with
Daru Dhillon.
Independent construction media, led by a licensed general contractor. We reach homeowners and contractors through trusted, evergreen building education. A limited number of partnerships are accepted each year.
22M+
Lifetime views
116K+
Subscribers
2.3M+
Top-performing video
20+
Years building and renovating
The authority
Found in search. Changing how people build.
Daru holds leading YouTube search positions across major construction and home-improvement categories, including decks, retaining walls, tile membranes, curbless showers, floating decks, deck stairs and floor levelling.
But her authority goes further than ranking. She introduces better systems, and changes how her audience thinks about the ones they choose.
Better system
What Daru changed
Market proof on YouTube search
Curbless shower base
Brought modern curbless shower base installation to a wide DIY and contractor audience.
#1
Curbless shower base
As of Sept 2026
Geogrid and non-woven geotextile
Introduced the use of geogrid and non-woven geotextile in timber retaining-wall construction.
#1
Retaining wall
As of Sept 2026
Crack-isolation membranes
Advocated for ANSI-rated crack isolation as the benchmark in tile membranes, over uncoupling. Her crack-isolation tutorial now ranks #1 in the rival uncoupling category.
#1
Tile membrane
As of Sept 2026
#1
Uncoupling membrane
As of Sept 2026
Spiked rollers
Championed the use of spiked rollers for self-levelling compound over traditional trowel application.
#2 + #5
Floor levelling compound
As of Sept 2026
Large-format pavers
Popularized designer-scale pavers in residential walkway construction, making modern hardscape design more accessible.
1.3M+
Views on YouTube
Low-profile deck blocks
Advocated for low-profile deck blocks as a modern alternative to traditional concrete deck blocks.
#1
Floating deck
As of Sept 2026
1M+
Views on YouTube
Deck stairs
Moved stair building from manual math toward interactive construction tools that calculate the layout before the cut.
#1 + #2
Deck stairs
As of Sept 2026
1.1M+
Views on YouTube
Low-profile ceiling lights
Ahead of the curve on low-profile LED ceiling lights, teaching the technology during its early adoption in residential construction.
#1
Ceiling light
As of Sept 2026
2M+
Views on YouTube
Bathroom fans
An early advocate for clean-cover bathroom fans, bringing a modern, design-forward alternative to homeowners before widespread retail adoption.
2.3M+
Views on YouTube, her top video
YouTube search positions observed September 2026. Results vary by viewer, location and time.
Brands don’t simply appear in Daru’s content. Their technologies become part of how an audience learns to build.
Case study · Tile membranes
Uncoupling: the baseline.Crack isolation: the benchmark.
We changed the conversation. Daru advocates for tested, rated performance in construction, and leads homeowners and contractors toward ANSI A118.12 rated crack isolation. Her tile membrane tutorials now lead YouTube search for tile membranes and for the category they challenged, uncoupling membranes.
YouTube search · as of Sept 2026
Our audience
People who invest in their homes.
They watch to learn how it is done right. We help with material and system decisions.
Our viewers are established homeowners and contractors across the United States and Canada, most of them 45 and older. They plan real projects, specify materials, and choose products with care.
That trust is why partnerships are selective. We only use products and materials we trust and that are proven to perform. A product appears because it belongs in the build, not because space was sold.
The work
Found today. Watched for years.
Our tutorials are evergreen. A single build keeps earning views long after it is published.
1M+ views
Deck Build
1.3M+ views
Designer Paver Walkway
Partnerships
Built around the project.
01
Signature Builds
Dedicated, long-form projects built around a relevant product or system.
02
Integrated Partnerships
Products incorporated naturally into our technical tutorials.
03
Presenting Partnerships
A build or series brought to you by one partner, chosen because it adds real value for our audience.
Every partnership is scoped individually.
The platform
The video is the beginning.
YouTube → Project Guide → Search → Product discovery
Select partnerships are chosen for our Project Guides on darudhillon.com, where specifications, materials, tools and product context remain searchable long after publication.
See the Project Guides →Process
How a partnership comes together.
01
Inquiry
Tell us about your brand and product.
02
Media kit and proposal
Audience data, formats and a tailored plan.
03
Build and film
A real project, installed to professional standards.
04
Publish
The build goes live, and keeps reaching viewers for years.
Build something worth watching.
Partnership inquiries are reviewed for audience fit, category relevance and project timing.
Request our media kit → Or email hello@darudhillon.com